A sharp rise in food prices has added £21.31 to the average household shopping bill over the past three months as the number of promotions fell to an 11-year low, according to new grocery market data.
The price of everyday goods at supermarkets rose 2.3% in the three months to 26 March from a year ago, said Kantar Worldpanel, a sharp pick-up from the
0.2% food price inflation recorded in the 12 weeks to 1 January – the first time prices rose in more than two years.
Rising prices for everyday staples such as butter, fish, tea and skincare have been partially offset by falling prices for crisps, bacon, chocolate and fresh poultry, Kantar said.
Supermarkets have been cutting multi-buy deals and other special offers, after mounting evidence that they confuse shoppers and increase food waste. Separate data from Nielsen showed the proportion of consumer spending on promotions at UK supermarkets has fallen to an 11-year low.