I don't think so, but neither should it be considered as food for the masses. It takes a lot of hard work to produce, and a single tree will only provide about 9 lbs of cocoa beans per year.Here is a simple question. Should chocolate be regarded as a luxury Item?
I'm very fortunate to have been in the right place at the right time, I suppose. Back in 2007-2008, "real" chocolate, ie., chocolate made mostly with cocoa nibs and added sugar (no soy protein, lecithin,artificial colouring, etc) was just beginning to take off. A friend's brother-in-law had a cacao plantation in Carupano, east Venezuela, and their produce was sold at "lets-see-how-cheap-we-can-buy-it" prices to multinationals.
Enter the new generation. The children took over, marketed the product as authentic, single bean cacao, and have now built a surprisingly successful market. They sell 3 or 4 single bean chocolate bars and, like single malt (rather than blended whisky), that means taking care of the product.
So no, not a luxury, but not something cheap as chips slathered in a Mondelez wrapper.