They're stocked in with the nuts at my local grocery. It's a common question, apparently, if you believe Google.I'm not sure sunflower seeds get lumped in with nuts (in my experience) but they would be a good sub for those allergic to nuts (see top post). Also coconuts... which are not technically nuts.
They get lumped in as a common substitute, though. I see sunflower seeds listed alongside nuts (like, "pecans, walnuts, or sunflower seeds will work" - they're not explicitly called a nut, but they'll fit as a good sub for nuts in a lot of things.