That is why I said "processed" as opposed to real cheese.Having done a bit of research, it seems its not actually cheese:
http://mentalfloss.com/article/68222/14-cheesy-facts-about-velveeta
I just forgot the word spread.
Note to self: see what the HEB and Walmart brands say next time I am there.
And you made me giggle with "sort of cheese" because it is sort of cheese but not really.