Craig and his oldest brother (RIP) did something like that once. They were going through craig's hot sauce collection, putting a few drops on a cracker, then eating it. They worked their way up to Dave's Insanity. Couldn't talk, turned beet red. I don't remember whether they used milk or honey or both, but I do remember asking if I needed to take them to the hospital.
I've watched some friends do that, all men. I love watching, and taking pictures. I tasted some ridiculously hot pepper sauce one time on a cracker, and decided that I would never do it again.
CD