It’s not that it’s cool now, it’s been around too long, but here, it seemed to start with Rachael Ray and her TV show. Before Rachael, no average person said “EVOO,” but after her first show hit, suddenly everyone was saying, “Extra virg?…oh, darling, you mean EVOO! You need to get with the times!”
Now, of course, it’s very mainstream, and yes, it’s gone beyond the cool factor. I was speaking more about any kind of trendy slang like that. Some of it catches on, some doesn’t.
I can almost…
almost understand using it when writing, because it’s a shorthand style, but it’s the
speaking it that really irks me.