Strangely enough Heinz soups are not generally available here whereas Campbell's are everywhere. It was the same in Malaysia whereas in Singapore, it's the opposite. I reckon they have a deal.
I've googled the product images and it's apparent that it comes in many different colours and styles of label so it's not as easy as I initially imagined. I've not used this brand of this product outside Asia (I usually buy Hellman's).
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