History:
In 1890, Italian-born immigrant Domenico DeDomenico
[1] moved to
California, where he established a fresh produce store. A successful businessman, he married Maria Ferrigno from
Salerno,
Italy. Back home, her family owned a pasta factory, so in 1912 she persuaded him to establish a similar business in the
Mission District of
San Francisco. The enterprise was
Gragnano Products, Inc. It delivered
pasta to Italian stores and restaurants in the area.
DeDomenico's sons, Paskey,
Vince (1915–2007), Tom, and Anthony, worked with him. In 1934, Paskey changed the name to
Golden Grain Macaroni Company. Tom's wife, Lois, was inspired by the
pilaf recipe she received from Armenian immigrant Mrs.
Pailadzo Captanian, to create a dish of rice and macaroni, which she served at a family dinner. In 1958, Vince invented Rice-A-Roni by adding a dry chicken soup mix to rice and macaroni. It was introduced in 1958 in the
Northwestern United States and went nationwide four years later. Because of its origins, it was called "The San Francisco Treat!".